Hi, I'm Heather.

Brand Leader. Creative Strategist.

Operational Architect.

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I’ve always believed that the real magic of marketing happens when a great story meets the cross-functional grit to bring it to life. At my core, I love connecting brands with the right target audiences to create meaningful, lasting consumer experiences. I’m a warm, energetic optimist who loves stepping into complex, blank-slate challenges—taking a big, exciting vision and building the exact operational roadmap to make it real.

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My career has been built on relentless curiosity, adaptability, and an absolute ownership mindset. Over the past decade, I’ve had the joy of building agency creative departments from scratch, leading high-visibility brand partnerships like the Toronto Raptors in financial services, and commercializing global sub-brands and retail go-to-market rollouts across North America. To me, whether it’s unlocking growth in a brand-new sector or finding fresh ways to elevate an established one, the excitement is the same—it’s an opportunity to ask big questions, learn fast, and build momentum.

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I'm also a relationship-builder and bridge-builder who thrives in the space where cross-functional priorities naturally clash, whether that’s aligning bold creative vision with strict Legal/Compliance standards, or translating complex product specifications into seamless QA workflows. As a solutions and results oriented people manager, I bring together cross-functional teams, dismantle communication silos, and design the smooth, collaborative systems that help multidisciplinary teams deliver their absolute best work.

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I truly believe the best results come from staying grounded in data, keeping a fresh sense of wonder, and approaching every single project with empathy, resilience, and positive energy.

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Always inspired by great design, bold ideas, and the brilliant community of creators making it happen.

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